News > FIFA World Cup 2022 in Qatar likely to break all previous revenue records
FIFA World Cup 2022 in Qatar likely to break all previous revenue records
Dais Newsfeed | 21/11/2022 08:32 PM | Click to read full article
Notably, the FIFA World Cup 2022 will be the first time the event has taken place during the fourth quarter of a calendar year. “This delayed scheduling means that matches will be taking place within the most lucrative TV advertising period of the year,” the S&P Global Market Intelligence report said. Based on its analysis, it pegged that Qatar is expected to generate USD 6.5 billion, surpassing all previous tournaments.