News > Flipkart eyes alcohol delivery with HipBar

Flipkart eyes alcohol delivery with HipBar

Flipkart has partnered with a startup backed by spirits giant Diageo to deliver alcohol in two Indian cities. Flipkart and Amazon's interest in delivering alcohol in India marks a bold move to make inroads into an alcohol market that is worth $27.2 billion.

The local governments of eastern West Bengal and Odisha states have said that Flipkart can be associated as a technology service provider of Diageo-backed HipBar, an Indian alcohol home delivery mobile application.