News > Forget Mukesh Ambani vs Bezos, kirana king Udaan is the new kid to beat in India’s retail war

Forget Mukesh Ambani vs Bezos, kirana king Udaan is the new kid to beat in India’s retail war

Leading the charge is Udaan, a startup that in five years has taken 80% of the business-to-business e-commerce market, delivering goods it stocks in 200 warehouses nationwide to more than 1.7 million retail stores in 900 cities every day.

Suppliers receive their cash on time after Udaan takes their products. Retailers get credit they would have otherwise obtained at high interest rates from wholesalers. Everything happens on a smartphone app, which helps small shopkeepers build a history of reliability in payments.