News > German footwear brand Birkenstock partners with Seva Group to enter India

German footwear brand Birkenstock partners with Seva Group to enter India

Premium German footwear brand Birkenstock has entered the country through a partnership with Seva Group with its maiden retail store in the megapolis. Seva Group, which is into automotive retail, entered consumer product retailing in 2012 with Element Retail.

The first physical store of Birkenstock will come up later this month in Bengaluru, Seva Group said in a statement.