News > Goibibo adds iconic duo Kalidas-Jayaram as brand ambassadors

Goibibo adds iconic duo Kalidas-Jayaram as brand ambassadors

The announcement coincides with the launch of the brand’s first digital film, starring the dynamic duo. The film references a popular scene from 'Panchatanthiram', keeping the trope of recreating iconic movie scenes, as previously demonstrated by the brand's iconic #Goibebo campaign starring Kareena Kapoor Khan, who was the brand ambassador last year. The film uses both cultural elements and language to connect with viewers in Tamil Nadu and Kerala.