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Google’s impact on the Tours and Activities industry

In our weekend roundup, we delve into the pros and cons of Google’s latest foray into the tours and activities industry, providing insights into how online travel agencies might stand to benefit. From AI’s influence on the travel sector to the latest controversies in short-term rentals, keep reading for a comprehensive look at the most pressing issues in today’s travel landscape. Google’s Things To Do tool has been met with both trepidation and excitement.