News > Google Ads launches Performance Max for travel goals

Google Ads launches Performance Max for travel goals

Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. Performance Max for travel goals will help hotel advertisers reach customers at all stages of the planning process by creating ads in multiple formats. With one campaign, advertisers can reach customers across various Google channels, including YouTube, Display, Search, Discover, Gmail, and Maps. All you need to do is establish your budget thresholds and conversion goals.