News > Google partners FACE to combat predatory digital lending apps in India

Google partners FACE to combat predatory digital lending apps in India

Google announced that it’s collaborating with industry body Fintech Association for Consumer Empowerment (FACE) and onboarding them as a priority flagger, building on its consistent efforts to combat predatory digital lending apps on Play Store in India. As part of this, FACE will support Google with market intelligence to inform detection and enable swift action against predatory personal loan apps in India that are non-compliant with Play Store’s policies.