News > Google to keep Android ad tool till 2024, explores other options
Google to keep Android ad tool till 2024, explores other options
The Outreach | 17/02/2022 11:31 AM | Click to read full article
Alphabet Inc’s Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans after Apple Inc frustrated the ad industry by restricting a similar tool.
Google said it would give “substantial notice” before axing what is known as AdId.
