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How do pharma companies get volunteers for trials?

In phase-1 and phase-2 of a trial, only healthy volunteers are recruited. Phase-3 accepts people with pre-existing medical conditions, including those with such conditions who are stable, those who are elderly, and children. Typically phase-3 begins following the submission of phase-1 and -2 data.

Unlike, the US and Europe, where companies or sponsors of clinical trials run awareness campaigns and advertisements to enroll volunteers, in India clinical trials are generally low-profile affairs.