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How is content chosen for inflight entertainment?

What does and does not make its way to your seatback screen is actually a big and complex task - it's certainly much more intricate than clicking a 'buy now' button on some large multimedia database on the internet. Rather, airlines must secure the proper rights from studios and other content owners to show movie and television content, while also adapting it to local legal regulations and cultural sensitivities. Any desired changes must have the approval of the content owner or producer.