News > How modern retailers leverage AI at every stage of the buyer’s journey
How modern retailers leverage AI at every stage of the buyer’s journey
10/12/2022 01:20 PM | Click to read full article
Artificial intelligence is more than a buzzword in retail – it’s the driving force behind next-generation customer experience. From first touch to fulfillment (and everything after), rich data and predictive algorithms help deliver more personal and profitable experiences across digital, physical and blended buying channels. How are today’s leading-edge brands and retailers taking advantage of modern AI technologies?
