News > How Netflix Expanded to 190 Countries in 7 Years

How Netflix Expanded to 190 Countries in 7 Years

It started slowly, in countries that were similar to its U.S. home market. Using what it learned in these markets, it expanded to a few dozen countries by 2015, and then continued learning and growing from there.

Second, it adapted to local cultures and preferences, using that knowledge to appeal to customers all over the world.