News > How Serena Williams built a legacy as a cultural icon
How Serena Williams built a legacy as a cultural icon
Businesspress | 03/09/2022 05:39 PM | Click to read full article
From glossy magazine covers to generation-defining on-court styles, Serena Williams took a bow at the U.S. Open on Friday, having rewritten the fashion playbook for female athletes while building an empire of her own.
The 23-times Grand Slam winner chose the bible of women's fashion, Vogue, to announce she was "evolving away from tennis," before taking to the court in her bedazzling Nike sneakers at the U.S. Open this week.
