News > Iceland spoofs Mark Zuckerberg’s ‘metaverse’ video to create a tourism advertisement

Iceland spoofs Mark Zuckerberg’s ‘metaverse’ video to create a tourism advertisement

 

A video published yesterday by Inspired by Iceland, a marketing campaign for Icelandic tourism, takes aim at a Mark Zuckerberg video released in October announcing Facebook’s name change to Meta.

In the new video, a Zuckerberg lookalike — complete with his Caesar cut, minimalist garb and hand gestures — introduces viewers to “Icelandverse,” a place of “enhanced actual reality without silly-looking headsets.”