News > Inside Amazon's first apparel store: A magic closet and algorithmic suggestions

Inside Amazon's first apparel store: A magic closet and algorithmic suggestions

Amazon.com Inc's recipe for the department store of the future includes algorithmic recommendations and what one corporate director called "a magic closet" in the fitting room.

The online retailer is making another push to grow its fashion business, announcing on Thursday it will open its first-ever apparel store this year with a tech twist.