News > IPL 2024: Broadcasters on edge as brands take too long to close ad deals
IPL 2024: Broadcasters on edge as brands take too long to close ad deals
14/03/2024 10:47 AM | Click to read full article
While just a week remains for IPL 2024 to kick off, both broadcasters—Disney Star and JioCinema—are maintaining a tight-lipped stance on the mega event, refraining from making any announcements and statements or giving any interviews regarding their offerings or the sponsors they have secured so far. Industry insiders speculate that brands are holding back in anticipation of rate reductions by the broadcasters closer to the IPL.
