News > Israeli Startup Monday Had To Change Its Name To Crack The U.S.

Israeli Startup Monday Had To Change Its Name To Crack The U.S.

Israeli startup monday.com knows that despite the 35,000 teams that pay for its work software, the average person still hears “Monday” and just thinks of the first day of the workweek. With a new $50 million funding round that values it at half a billion dollars, Monday thinks it can change that.

Last November, the company rebranded as monday.com, but the dapulse name lives on in some conference rooms and marketing materials connecting the two brands.