News > Japanese automakers continue to invest in EVs despite grim outlook

Japanese automakers continue to invest in EVs despite grim outlook

Japan's automakers have always known that the electrification process would take time and that batteries would need to become cheaper and more charging infrastructure would need to be built to ensure that electric cars are more widely accepted by consumers. While EV expansion has slowed down, carmakers like Tesla have adjusted their expectations. Many consumers are still unable to afford electric cars due to high inflation and interest rates.