Business Today | 28/05/2020 04:32 PM | Click to read full article
The advertisement was for its atta and bread maker that said, "Are you allowing your maid to knead atta dough by hand? Her hands may be infected." It went on to urge people not to "compromise on health and purity" and chose the company's atta maker instead. The ad featuring Bollywood superstar and BJP MP Hema Malini and her daughter Esha Deol backfired for Kent with many denouncing it as being "classist", "misogynist" and "discriminatory".