Afaqs | 10/12/2020 09:35 AM | Click to read full article
Ritu Sharda, Ogilvy India, explains that the objective of the KFC ad was to bring the chicken bucket to the dining table of an average Indian household.
“Today as families, more often than ever, we find ourselves trapped in the monotony of everyday life. When there's great food on the table, even an ordinary day starts to feel like a special occasion. This was the simple starting point for our KFC 'Aaj Ka Special' campaign,” she says.