News > Legal notice issuedfor recreating SP Balasubrahmanyam's voice using AI
Legal notice issuedfor recreating SP Balasubrahmanyam's voice using AI
18/02/2024 02:15 PM | Click to read full article
S P Kalyan Charan, noted Tamil singer and son of late S P Balasubrahmanyam, issued a legal notice to producers of Telugu film ‘Keeda Cola’ and its music director Vivek Sagar. Charan said that this was a shocker to the family as no consent or permission was taken and that if such a trend of using AI for commercial exploitation continues in the industry, several present-day singers and musicians whose livelihood depends on music will be at peril.
