News > Made in India 'Thums Up' becomes a billion-dollar brand
Made in India 'Thums Up' becomes a billion-dollar brand
The Outreach | 11/02/2022 04:41 PM | Click to read full article
As per the Coca-Cola company’s global ‘Fourth Quarter and Full-Year 2021’ results, the cola brand has put the “Thunder” back into Coke India’s performance. The brand was introduced in India at the time of Coke’s departure from the country in 1977.
It was bought by Coca-Cola India in 1993 after it made the re-entry into the country post economic liberalisation.
