News > More women buy Luxury Cars in post-pandemic shift

More women buy Luxury Cars in post-pandemic shift

30-32% of used car buyers are women and now women buyers of luxury cars in India are on the rise. Salaried professionals account for 10-12 per cent of this German brand’s customer base. Speaking about the demographics of the customer base, Santosh Iyer, MD and CEO, Mercedes-Benz India, says, “We have seen our average customers getting younger. Also, more women buyers, salaried individuals, and professionals prefer a Mercedes-Benz, compared to seven/eight years ago.”