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Netflix taps Nielsen for Global audience insights
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19/01/2023 01:14 PM | Click to read full article
Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market. With insights from across Nielsen’s measurement services, Netflix will now have a holistic view of cross-media consumption.