News > New IT Rules: Influencers Will Have To Exercise Caution And Discretion While Creating Content, Say Experts

New IT Rules: Influencers Will Have To Exercise Caution And Discretion While Creating Content, Say Experts

Suneeth Katarki, Partner, INDUSLAW, an Indian law firm explained that "the new IT rules bring in the concept of online curated content and anyone including an individual who publishes online curated content in a systematic, business, or commercial activity is considered a publisher of online curated content and is now subject to certain duties and obligations."

He added, "As hard as influencers may try to say that they are not doing any systematic activity, the fact is most influencers do work on curated content as a commercial activity and usually do it in a fairly systematic way."