News > New year resolutions: Why your brain isn’t wired to stick to them – and what to do instead

New year resolutions: Why your brain isn’t wired to stick to them – and what to do instead

New year, new resolutions. It is that time once again. A recent survey shows that almost 58% of the UK population intended to make a new year’s resolution in 2023. But will we succeed? One of the main reasons why promises fail before the end of January is because they are vague. Vague goals do not provide us with sufficient direction. We also often set ourselves unattainable goals because we want to challenge ourselves. There is an inherent paradox, dubbed the “effort paradox”.