News > Nielsen to launch Diverse Media Equity Program, $130K reimbursement fund
Nielsen to launch Diverse Media Equity Program, $130K reimbursement fund
Broadcast And Cablesat | 08/02/2022 01:29 PM | Click to read full article
Nielsen will be shining a light on representation by elevating the visibility of diverse-owned media companies and their influence in local markets with advertisers and agencies via its newly launched Diverse Media Equity Program.
The report data gives media buyers a view into the impact of diverse-owned media and will facilitate increased investment from media agencies and major advertisers.
