News > Online meat startup Licious unveils ads featuring Anil Kapoor, Arjun Kapoor

Online meat startup Licious unveils ads featuring Anil Kapoor, Arjun Kapoor

Online meat startup Licious on Thursday unveiled a  mass media campaign featuring Bollywood actors Anil Kapoor and Arjun Kapoor. Created by advertising agency Tilt, the television spot features the duo bonding over cooking and sharing their favourite meat-based Indian dishes.

The objective of the campaign is to highlight the safety and hygiene of meat being offered by Licious and attract new users to download the brand’s app.