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Oral-B Ushers Alexa into the Bathroom

Oral-B has introduced the first electric toothbrush that features the voice integration of Amazon’s Alexa.

While the new Oral-B Guide is designed to bring a bit of fun to consumers’ bathroom routines, the base of the toothbrush recharger also keeps track of how long you brush per session, with a lighting display that prompts you to move on to a new area of your mouth at 30-second intervals, and tells if you’re brushing too hard.