News > PepsiCo ends 30-year partnership with WPP, as Coca-Cola signs up the agency

PepsiCo ends 30-year partnership with WPP, as Coca-Cola signs up the agency

PepsiCo and The Coca-Cola Company engage in an indirect battle over their joint global partner.

PepsiCo India has brought over three decades of association with WPP to a grinding halt after the latter inked a comprehensive deal with Coca-Cola. The beverage major is set to call India’s leading agencies for media and creative pitches.