04/04/2021 09:38 AM | Click to read full article
Fail fast, the adage goes, and move on to the next big idea. Most innovation managers know that few of their initiatives will succeed, so they keep multiple projects running at the same time and create processes for quickly separating winners from losers.
One popular way to make decisions is the use of stage gates. Yet, even with stage gates, firms struggle to kill bad projects.