News > Royal Enfield looking to enter the used bike business

Royal Enfield looking to enter the used bike business

Royal Enfield will likely get into the used bike business world officially. The company has applied for a new trademark and received permission to own and use ‘Reown’. While details are scarce, the brand would mostly have rules or checklists that every used bike needs to go through before being sold to a customer. Through this route, brands can offer motorcycles in better condition, but the prices are usually higher than in the unorganised used bike industry.