News > Samsung CEO touts AI fridges and washers after year to forget

Samsung CEO touts AI fridges and washers after year to forget

Samsung is ramping up investment in AI  for consumer electronics, betting on its ubiquitous presence in gadgets from smartphones to TVs to help it stake out a spot in the AI arena. Samsung wants to better connect the half-billion devices it sells every year to help make up for missteps that have cost it the lead against big tech rivals in areas such as top-end memory and generative AI, Chief Executive Officer Han Jong-Hee said at CES in Las Vegas.