News > Scent memory: How a strong fragrance can promote mental well-being

Scent memory: How a strong fragrance can promote mental well-being

The next time you feel yourself losing balance and getting anxious about something, just take a whiff of your favourite perfume. There is an exact science that explains how that can have a calming effect on your mind and body.

The olfactory cortex, located in the temporal lobe of the brain processes all kinds of sensory inputs, thereby impacting our emotional responses and memories. This is precisely why a certain fragrance or smell can be so evocative and nostalgic, bringing back memories and emotions.