News > Second covid wave: cable, DTH companies may lose up to 20% subscribers

Second covid wave: cable, DTH companies may lose up to 20% subscribers

In a repeat of last year, a fresh surge of covid-19 cases may see a decline of 15-20% in cable and DTH (direct-to-home) subscribers though some may return once the situation improves and things go back to normal, said analysts tracking the media sector.