News > Spotify is still king of global streaming subscription – but it is losing market share

Spotify is still king of global streaming subscription – but it is losing market share

Spotify has more paying subscribers than any other audio streaming service operating globally, but its market share is declining.

In spite of its shrinking market share, Spotify did add more subs in the 12 months prior to Q2 2021 than any other DSP globally, reports Midia. Spotify’s global Premium Subscriber base at the end of Q2 2021 (ended June 30) was 165 million.