News > The ‘Bharat Jodo Yatra’ has effectively killed off the ‘Pappu’ image

The ‘Bharat Jodo Yatra’ has effectively killed off the ‘Pappu’ image

The Bharat Jodo Yatra will conclude in Kashmir, on January 30 after nearly 5 months. He smiled, hugged, talked to the press, and grew a bushy beard – the optics of the whole exercise are difficult to ignore. The Yatra has transformed his image into someone who has something different to offer – a vision centred around harmony, in a country that is being driven by hatred and hostility. During the yatra, Rahul Gandhi has not so subtly created a persona that counters Modi's in several ways.