News > TikTok ban: Influencers struggling for fan base, homegrown apps enjoy 'gold rush'
TikTok ban: Influencers struggling for fan base, homegrown apps enjoy 'gold rush'
Business Today | 13/09/2020 08:20 PM | Click to read full article
More than two months after Tik Tok was banned, the story of short video apps in India is moving on two tracks - influencers are struggling to rebuild their fan base and compensate for the dip in their incomes while similar homegrown apps are enjoying the spike in the number of users.
Though several similar apps existed in India, it was only after the ban that they registered a sudden spike in new users.
