News > TRAI's SMS fiasco: Who's to blame?

TRAI's SMS fiasco: Who's to blame?

Business Today | 09/03/2021 07:20 PM | Click to read full article

Experts say that the issue cropped up because a lot of companies who send these commercial SMSes (also called principle entities or PEs) failed to register with telcos ahead of the March 7 deadline. 

As per TRAI regulations, the PEs are required to register with telcos to assert their identity. Not just that. The PEs are also required to register the headers with telcos to segregate different types of messages and block messages with dubious headers.