News > Twitter to sell mobile ad unit MoPub for $1 billion

Twitter to sell mobile ad unit MoPub for $1 billion

Twitter Inc said on Wednesday it has agreed to sell mobile ad company MoPub to App Lovin Corp for $1.05 billion in cash, as the microblogging platform looks to focus more on advertisements on its own app and website.

MoPub, which generated about $188 million in annual revenue for Twitter last year, allows companies to keep track of ad inventory in real-time, similar to Google's DoubleClick.