News > U.K. rolls out ‘Act like you’ve got it’ drive amid ‘alarming’ COVID-19 spike

U.K. rolls out ‘Act like you’ve got it’ drive amid ‘alarming’ COVID-19 spike

The U.K. government on Saturday began rolling out a series of stark advertisements as part of a new awareness drive that warns people to “Act like you’ve got it” because anyone can spread coronavirus, especially the new highly transmissible variant.

The campaign – made up of television, radio and newspaper adverts as well as a social media blitz – comes as the latest daily death toll from the deadly virus hit a new peak of 1,325 deaths.