Business Insider | 18/02/2021 08:53 PM | Click to read full article
Vivo India returns as IPL's title sponsor for 2021 Vivo India IPL 2020 sponsorship crossed the ₹500 crore mark last season BI India Partner media. Vivo India is back as title sponsor for Indian Premier League 2021 BI India Partner sponsorship crossed the ₹500 crore mark last season Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL's title sponsor.
On January 18, during IPL 2021 auction in Chennai, IPL Chairman Brijesh Patel announced brand Vivo as IPL's title sponsor for the 2021 edition. According to media reports, Dream11 bagged the rights for Rs 222 crore, beating Byju's and Unacademy, who bid around Rs 210 crore and Rs 150 crore, respectively.