News > We get it: you hate YouTube ads. But what's the fix?

We get it: you hate YouTube ads. But what's the fix?

Since 2009, Google has continued to mostly depend on ad revenue to keep YouTube afloat. As Google’s chased more and more revenue from YouTube, advertisements have taken over. At this point, ads are pretty much everywhere, including in the videos themselves. Google probably expected this to result in more sign-ups for YouTube Premium. However, it’s mostly resulted in people turning to ad-blockers to make YouTube tenable again.