News > Why aren't Swiggy and Zepto following Zomato's B2B grocery path?

Why aren't Swiggy and Zepto following Zomato's B2B grocery path?

While Blinkit almost tripled its FY24 revenue YoY to Rs 2,300 crore, Hyperpure, Zomato's B2B grocery arm that delivers groceries and other necessities to the Horeca (Hotel, restaurant and cafe) segment doubled YoY in FY24 to Rs 3,172 crore. Although Zomato, Swiggy, Zepto and BigBasket have comparable operations in the quick commerce business, experts point out that their B2C success may not be easy to replicate in the B2B space.