News > Why do crime thrillers, dramas set in heartland rule OTT platforms?

Why do crime thrillers, dramas set in heartland rule OTT platforms?

People are always interested in seeing how their region is depicted in a show, that draws them to certain content. It could be due to the fact that the premise set in the Hindi belt or heartland connects with its audience.

In terms of population, too, Rajasthan, Uttar Pradesh, Bihar and Madhya Pradesh are majorly Hindi-speaking states, so such content finds an audience as they understand and appreciate the stories set in places they know or have heard of.