News > Xiaomi eyes rural Indian consumers, launches Mi Store on Wheels

Xiaomi eyes rural Indian consumers, launches Mi Store on Wheels

Xiaomi Corp. plans to reach out to rural Indian consumers via a Mi Store on Wheels, hoping to sell smartphones to the remotest parts of the country at a time of growing anti-Chinese sentiment.

"With this new initiative and having the largest exclusive single-brand retail network, we are determined to reach the remotest of areas in the country and address the needs of customers, bringing the Mi Store experience to their neighborhood."