News > YouTube to allow users to mute gambling and alcohol-related ads

YouTube to allow users to mute gambling and alcohol-related ads

In a respite for millions of users globally, Google, the parent company of YouTube is introducing a new control in ‘Ad Settings’ that will enable people to see fewer alcohol and gambling-related ads on both Google and YouTube platforms. Online gambling advertising has increased substantially in recent years, leading to concerns about its impact on children and young people.

This new feature will be available alongside an existing feature that allows people to adjust personalised ads.