News > Zomato launches ‘Pure Veg Mode’ with vegetarian riders

Zomato launches ‘Pure Veg Mode’ with vegetarian riders

Zomato Co-founder and CEO Deepinder Goyal announced a ‘Pure Veg Mode’ along with a ‘Pure Veg Fleet’ on his platform for customers with 100 per cent vegetarian dietary preferences. He said the ‘Pure Veg Mode’ or the fleet doesn't “serve or alienate any religion or political preference”. The 'Pure Veg Mode' will consist of a curation of restaurants that serve only vegetarian food and exclude all restaurants that serve non-vegetarian items.